Video ProductionBeginner1-3 hours per video

Short Video Production

Short video is won in the first three seconds and the script structure, not effects. This skill fixes the hook and pacing, decides what to generate versus shoot, then iterates with data.

Workflow

  1. 1

    Write the three-second hook

    Open with conflict, a result or a counterintuitive claim, not an introduction. Write five hooks, pick the one most likely to stop the scroll, then work backward into the script.

  2. 2

    Write to a beat sheet

    Split 45-60 seconds into 6-8 beats with one information point each. Use short sentences, concrete numbers and visual actions instead of stacked adjectives.

  3. 3

    Storyboard and asset generation

    For each beat, specify frame, shot size, camera movement and caption. Shoot what can be shot; use generated footage only for impossible scenes and keep people and products consistent.

  4. 4

    Edit, caption and review

    Cut for pacing first, then add captions and sound. Keep captions under 12 characters per line and hold key frames for at least one second. After publishing, review three-second retention, completion and shares to decide the next iteration.

Recommended prompts

FAQ

Does short video need a real person on camera?

Not necessarily. Talking-head, screen recording, product footage and generated visuals all work; information density and pacing matter most. A real person usually builds trust faster.

Can AI-generated video be used commercially?

Check the tool’s terms and asset sources. Likeness, brand elements and music rights need separate confirmation; generated does not mean rights-free.

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