Video ProductionIntermediate4-8 hours per round

AI Video Ads

Performance ads need testable variables, not one perfect video. This skill writes ten hooks, generates three versions in batches, finds a winner on a small budget and scales it.

Workflow

  1. 1

    Break down audience and selling points

    List three audience segments, two pain points each and one verifiable promise. A script should sell one point; do not cram every feature into 30 seconds.

  2. 2

    Batch-write hooks and scripts

    Write ten hooks for the same selling point: problem, result, comparison, testimonial and counterintuitive. Pair each with 15- and 30-second scripts that differ in the opening but share the body.

  3. 3

    Generate and edit versions

    Generate different openings and endings from the same asset set while keeping people, product and caption style consistent. Change one variable per version for clean attribution.

  4. 4

    Test small and scale

    Run each variant until it has enough clicks and conversions, then compare hook retention, CTR, CVR and CPA. Scale the winner to new audiences and diagnose losers across hook, creative and landing page.

Recommended prompts

FAQ

Do AI video ads need real people?

Not always, but real testimonials usually build trust. Use AI avatars for cheap testing, then reshoot the winner with real people.

How long should an ad be?

Test a 15-second version for the hook, then a 30-second version with proof. Length follows information needs; do not pad for completion rate.

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