Workflow
- 1
Write the positioning
Write one sentence: “I help whom solve what, with which method, backed by what evidence.” Too broad is forgettable; too narrow has no audience.
- 2
Build three content pillars
Choose three sustainable topics: methods, case reviews and industry views. Publish at least two per pillar monthly and avoid jumping from AI to fitness overnight.
- 4
Distribute and review
Turn one article into LinkedIn, X, Xiaohongshu and newsletter versions, and track saves, follows and inquiry sources per channel. After three months, cut ineffective channels.
Recommended prompts
LinkedIn Post Prompt
Turn an experience into a LinkedIn post with a point of view, story and discussion hook.
Xiaohongshu Viral Copywriting Prompt
Turn a product feature into a Xiaohongshu-style headline, body and hashtags.
Brand Voice Guide Prompt
Extract a brand voice from existing copy and turn it into writing rules with anti-examples.
FAQ
How do I build a personal brand without followers?
Start by consistently answering specific questions well in communities and project write-ups. Followers are an outcome, not the starting point.
Do I need to post daily?
No. Consistency beats frequency. Two or three substantive posts weekly for three months beats daily reposting.
Related skills
Resume Tailoring
Tailor a resume to a specific job description with outcomes and evidence instead of sending one resume everywhere.
Interview Prep
Prepare stories, follow-ups and common questions against the role’s competency model, with AI mock interviews and reviews.
Long-Form Blog Production
A repeatable pipeline from topic selection and research to a 3,000-word draft and fact-check.