Executive Briefing
Executives do not have time for background; they need to know what happened, how big the impact is, what you recommend and what they must decide. This skill structures information in that order.
Workflow
- 2
Keep only decision-relevant data
Every number must answer “so what?” Include the baseline, time window and confidence level, and remove details that do not affect the decision.
- 3
Lay out options and risks
Present two to three options with cost, benefit, worst case and rollback triggers. Recommend one and explain why the others were rejected.
- 4
State the decision required
End with who must decide what by when. If resources are needed, state the amount, headcount and timing; if no decision is needed, label it as an update.
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FAQ
How long should an executive brief be?
One page of body plus one page of appendix. The body holds conclusion, evidence, risk and decision; details go in the appendix.
What if the data is incomplete?
State the data gap and confidence level, give a recommendation based on available information and a date to fill the gap. Do not hide uncertainty in vague language.
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