SEO Content Cluster
A topic cluster is not about producing more pages; it gives each search intent one primary page and concentrates authority on the pillar through internal links. This skill starts with an intent map and decides what to write and what not to write.
Workflow
- 1
Build the intent map
Group keywords into informational, comparison, transactional and navigational intent, with one primary page per group. Inventory existing pages, mark overlap and gaps, and fix cannibalization first.
- 2
Design pillar and supporting pages
The pillar covers the landscape and core decisions; each supporting page goes deep on one long-tail question. Every supporting page links back to the pillar, and the pillar links only to the 5-8 most important children to avoid dilution.
- 4
Internal links and index monitoring
After launch, ensure every page has at least three relevant internal links, submit the sitemap, and after eight weeks prune pages with no impressions or clicks by merging or noindexing them.
Recommended prompts
SEO Content Brief Prompt
Give writers a brief with intent, structure, keywords and competitor gaps.
SEO Blog Outline Prompt
Generate a practical blog structure and internal-link plan from a keyword and audience.
Brand Voice Guide Prompt
Extract a brand voice from existing copy and turn it into writing rules with anti-examples.
FAQ
How many pages should a cluster have?
Start with one pillar and 5-8 supporting pages, then expand after eight weeks of data. Too many pages split maintenance effort and invite thin content.
Will the pillar conflict with category pages?
Yes. Category pages are for browsing everything; the pillar is for understanding and deciding. Their titles, content and linking roles must differ, or keep the stronger one and adjust the other.
Related skills
Landing Page Conversion
Improve landing-page conversion through motivation, value proposition, proof and CTA instead of button-color tweaks.
Social Content Engine
Turn one core idea into ten native posts across platforms and build a sustainable weekly calendar.
Long-Form Blog Production
A repeatable pipeline from topic selection and research to a 3,000-word draft and fact-check.