Social Content Engine
Social is not copying one paragraph everywhere; it is translating one idea into each platform's native format. This skill fixes the idea, adapts it per platform, then uses data to decide next week.
Workflow
- 1
Pick one core idea per week
The idea must fit in one sentence and have an example or counterexample. Write it as “Many people think X, but Y, because Z,” and build every post around it.
- 2
Rewrite for each platform
Xiaohongshu needs first-person scenarios; LinkedIn needs a conclusion first with professional evidence; X needs short, quotable lines; WeChat needs structure and cases. Rewrite the opening for each instead of only changing hashtags.
- 3
Produce assets and layout
Use one visual template for covers and inline images with consistent fonts, colors and spacing. Keep in-image text under 12 characters and readable at a glance on mobile.
- 4
Schedule and review
Mix formats across the week: argument, list, case, Q&A and behind-the-scenes. Track saves, shares, comments and follows per post, and double down on the top 20% next week.
Recommended prompts
Social Media Calendar Prompt
Generate 30 days of topics, formats, hooks and repurposing plans.
Xiaohongshu Viral Copywriting Prompt
Turn a product feature into a Xiaohongshu-style headline, body and hashtags.
Midjourney Poster Prompt
Turn an event theme into subject, composition, lighting, style and parameters.
FAQ
How many posts per week is right?
Quality before frequency. A solo operator can start with 5-7 posts per week, including at least two substantive arguments and the rest lighter engagement.
Do I need every platform?
No. Master one primary platform first, then adapt your best-performing content to a second. Expanding too early usually means doing every platform poorly.
Related skills
Landing Page Conversion
Improve landing-page conversion through motivation, value proposition, proof and CTA instead of button-color tweaks.
SEO Content Cluster
Plan a pillar page, long-tail pages and internal links around one topic while avoiding keyword cannibalization.
Long-Form Blog Production
A repeatable pipeline from topic selection and research to a 3,000-word draft and fact-check.