Landing Page Conversion
Low conversion is rarely a design problem; visitors usually cannot tell what the page does for them. This skill rebuilds the page in the order motivation → promise → proof → action and validates with small experiments.
Workflow
- 1
State visitor motivation
Interview five real users about what they wanted to accomplish and what worried them. Write it as “I am looking for X because Y,” not an internal product description.
- 2
Rewrite the value proposition
Keep only three things above the fold: who it is for, what problem it solves and what to do next. Replace adjectives with concrete outcomes, such as “publishable product images in 10 minutes” instead of “efficient and intelligent.”
Recommended prompts
Landing Page Copy Prompt
Write a testable landing page with pain, value, proof and CTA.
Ad Copy A/B Test Prompt
Generate five ad variants with different angles and explicit test hypotheses.
Brand Voice Guide Prompt
Extract a brand voice from existing copy and turn it into writing rules with anti-examples.
FAQ
What if I cannot interview users?
Use support tickets, sales calls, search terms and exit surveys. Collect at least 20 real quotes before writing the value proposition.
What if conversion drops after the redesign?
First check whether traffic mix changed, then segment by device and source. Keep the old version and split traffic instead of betting all traffic on the redesign.
Related skills
SEO Content Cluster
Plan a pillar page, long-tail pages and internal links around one topic while avoiding keyword cannibalization.
Social Content Engine
Turn one core idea into ten native posts across platforms and build a sustainable weekly calendar.
Long-Form Blog Production
A repeatable pipeline from topic selection and research to a 3,000-word draft and fact-check.