Brand Voice System
Brand voice is not a list of adjectives; it is a set of decision rules: which words are allowed, which jokes are off-limits and how to communicate bad news. This skill produces a voice manual that plugs directly into the writing workflow.
Workflow
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Define voice coordinates
Place the brand on four axes: formal-conversational, restrained-enthusiastic, expert-peer, serious-playful. Give each a 1-5 score and one behavioral explanation instead of unactionable phrases like “approachable”.
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Build lexicon and syntax rules
List preferred words, banned words, replacements and sentence patterns. For example, replace jargon with “helps you do X”; start headlines with verbs; error messages should say what to do before why it happened.
Recommended prompts
FAQ
Do small teams need a voice manual?
Yes, but one page is enough: four voice axes, ten banned words and six examples. Expand when the team grows.
Will a voice manual limit creativity?
A good manual constrains inconsistency, not creativity. It sets the floor and leaves creativity for the places that need differentiation.
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