Brand Visual System
AI generates images quickly, but brands need consistency. This skill fixes visual keywords and references, builds a moodboard, palette and layout, then turns them into templates and a prompt library.
Workflow
- 1
Define visual keywords
Describe the brand with five adjectives and three opposites, such as “restrained, precise, warm; not cyber, not cute.” Pair each word with a reference image so the team shares the same interpretation.
- 2
Generate moodboard and palette
Generate 20 direction images from references and keywords, select six for a moodboard, then extract one primary, two accent and two neutral colors. Check contrast for readability.
Recommended prompts
Midjourney Poster Prompt
Turn an event theme into subject, composition, lighting, style and parameters.
Logo Concept Prompt
Turn brand keywords into logo concept directions a designer can refine.
Brand Voice Guide Prompt
Extract a brand voice from existing copy and turn it into writing rules with anti-examples.
FAQ
Can AI-generated visuals be used commercially?
It depends on the tool’s terms and training data. Check the current plan’s license before commercial use and avoid protected characters, trademarks or celebrity likenesses.
Does a small brand need a full visual system?
A minimal version is enough: three keywords, one primary color, two layouts and ten prompts. It is more valuable than a thick manual nobody follows.
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