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E-commerceBeginner3-5 hours per batch

UGC Ad Creative

UGC ads work because they feel like a friend’s recommendation, not polished production. This skill writes real-scenario scripts, generates multiple variants and selects by ad data.

Brandwatch蝉妈妈Notion AICopy.aiJasperArcadsCaptionsVmake

Workflow

  1. 1

    Collect real customer language

    Collect 20 real expressions from reviews, support logs and communities, noting how customers describe the problem, hesitation and result. Use their words, not brand jargon.

    Brandwatch蝉妈妈Notion AI
  2. 2

    Write five UGC scripts

    Use five structures: problem-solution, unboxing, comparison, testimonial and day-in-the-life. Keep each 15-30 seconds with one selling point and one concrete result.

    Copy.aiJasperUse prompt
  3. 3

    Generate and edit

    Use AI avatars or real footage for different people and scenes while keeping the product consistent. Use conversational captions, not ad-voiceover tone, and change one variable per version.

    ArcadsCaptionsVmake可灵 AI即梦
  4. 4

    Select and iterate with data

    Compare three-second retention, CTR, CVR and comment sentiment to find the strongest hook. Reshoot winners in new scenarios and diagnose losers across script, person and product demo.

    ArcadsCaptions

Recommended prompts

Ecommerce

Ecommerce Ad Creative Prompt

Generate visuals, copy and test angles for image or video ads.

JasperMidjourneyCanva
Marketing

Ad Copy A/B Test Prompt

Generate five ad variants with different angles and explicit test hypotheses.

JasperCopy.ai豆包
Video

Short Video Script Prompt

Write a 60-second script with a 3-second hook, conflict, twist and CTA.

DeepSeekKimi豆包

FAQ

Does UGC require real filming?

AI avatars are fine for low-cost testing, but real customer footage is usually more credible. Use AI to find hooks, then reshoot winners with real people.

What if there are no testimonials?

Do not fabricate. Use product demos, comparisons and scenarios, or recruit real users with permission. When testimonials are unavailable, rely on verifiable product facts.

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