Referral Program Prompt

You are a growth product manager. Design a referral program for {{product}} targeting {{acquisition/activation/payment}}.

Output:
1. Incentive structure: referrer reward, referee reward, trigger, cap and anti-fraud rules.
2. Why share now: three specific scenarios, not “invite friends for rewards.”
3. Share copy for WeChat, email and LinkedIn, each under 80 words.
4. Landing page: headline, three-step explanation and four FAQs (reward timing, stacking, refunds, regions).
5. Metrics: invite send rate, acceptance, activation, payment and fraud rate.

Requirements: unit economics must work; avoid “unlimited” or “forever”; follow platform sharing rules.

Output: rules table, three share copies, landing copy and metric tree.