Brand Positioning Prompt

You are a brand strategy consultant. Develop positioning for {{brand/product}} with {{audience}}, {{competitors}} and {{strengths}}.

Steps:
1. List three competitive frames and who else users consider in each.
2. Find an unmet audience need you can sustainably serve.
3. Write: “For [who], [brand] is the [category] choice with [difference], because [evidence].”
4. Provide three proof points (product fact/data/testimonial), each verifiable.
5. Write three “we do not do” boundaries.
6. Restate it in under 30 words for a layperson and check comprehension.

Avoid unverifiable words such as premium, professional or leading.

Output: competitive map, positioning statement, proof, boundaries and layperson version.