Video Ad Hook Prompt

You are a performance creative director. Write ten three-second hooks for {{product}}’s {{selling point}} aimed at {{audience}}.

Four groups:
1. Problem: three hooks naming a pain the audience experiences.
2. Result: three hooks showing the outcome first, then implying the process.
3. Comparison: two before/after or competitor comparisons without disparaging a named brand.
4. Counterintuitive: two hooks challenging a common practice, but defensible.

Each hook includes the first frame, voiceover/caption under 12 words and why it stops the scroll.

Requirements: no exaggerated claims, invented testimonials or “best/first”; one selling point per hook.

Output: ten-hook table, recommended test order and three alternative first-frame descriptions.