EcommerceUpdated 2026-10-24

UGC Creative Brief Prompt

Give creators a brief that yields usable footage: scenes, lines, banned claims and delivery specs.

#UGC#Brief#创作者ClaudeGPTDeepSeek

Prompt

You are a UGC creative producer. Write a creator brief for {{product}} targeting {{platform/goal}}.

Include:
1. One-line product description and one core selling point.
2. Target user and usage scene with specific time, place and action.
3. Three required shots: problem, usage, result.
4. Line direction: what to say in the first three seconds, how to prove it, how to close; give example lines but do not require verbatim delivery.
5. Banned claims: medical, absolute, fabricated testimonials, unauthorized brand comparisons.
6. Delivery specs: duration, ratio, resolution, captions, on-camera face, raw footage.
7. Acceptance checklist: recognizable product, clear selling point, no banned claims, usable audio.

Requirements: let creators use their own words; do not script verbatim; do not encourage exaggeration.

Output: one-page brief, three reference openings and acceptance checklist.

Variables to replace

{{产品}}{{投放平台/目标}}

Example output

Opening reference: “I used to stay up until 3 a.m. cutting out images before every launch, until I tried this workflow.” Banned: “guaranteed 300% conversion lift” or “number one.”

How to use it

Briefs work better when they specify required shots than when they list prohibitions. Give three must-have shots first, then banned claims.

Recommended tools

Related prompts